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The Robo Report
Get free access to the industry's most comprehensive analysis and see who topped the charts.
Are you curious about which robo advisors are delivering the best performance? We've analyzed over 45 metrics across the industry to bring you the most detailed rankings and insights.
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The Robo Report
Bringing Transparency to Robo Investing
The Best Robo Advisors
The Robo Ranking® is the industry's only comprehensive assessment of robo advisors. Our ranking evaluates key features, services, and real portfolio performance, based on data from the Robo Report®. The Robo Ranking® scores each provider across over 45 metrics, including financial planning, costs, and customer experience, offering investors an in-depth look at the best digital advice solutions.
SoFi Automated Investing
Best Overall Winner
SoFi takes the top spot combining strong performance with a $50 minimum, 0.25% fee, and a feature-rich platform with unlimited CFP consultations for SoFi Plus members.
Fidelity Go
Best for Performance at Low Cost
Low fees of 0.35% and no minimum investment, making it an excellent choice for cost-conscious investors.
Wealthfront
Best for First-Time Investors
Ideal for beginners with a $500 minimum, transparent 0.25% fee, and one of the most advanced digital platforms with free in-depth planning tools.
Empower
Best for Digital Planning
Comprehensive digital tools for financial planning, perfect for tech-savvy investors.
Vanguard
Best for Complex Planning
Access to live advisors and hybrid financial planning at a low 0.30% fee.
Access Performance Content
Get comprehensive analysis and detailed data on robo advisor performance. Access our quarterly performance commentary and explore comprehensive portfolio return data.
Performance Commentary
2025 Market Reversal The 2025 robo-advisor account performance shows a reversal of the investment themes that drove success over the past decade. Strategies that dominated...
Portfolio Data
Access detailed reports on total portfolio returns, AUM statistics, equity and fixed income returns, fees, risk/return statistics, and international allocations.
Learn About Robo Investing
How to Pick a Robo Advisor
Discover how to select the best robo-advisor for your unique financial goals.
Robo vs. Traditional Advisors
Compare the benefits and drawbacks of robo-advisors versus traditional human advisors.
What is a Robo Advisor?
Learn the basics of robo-advisors and how they manage your investments using technology.
The Robo Industry
The Future of Robo Advisors
The robo-advisory industry is evolving, with a focus on scaling, profitability, and navigating regulatory challenges.
2024 AUM Growth
2023 marked a significant rebound for the robo-advice industry, with assets under management (AUM) surpassing $1 trillion.
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