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The Robo Report
Get free access to the industry's most comprehensive analysis and see who topped the charts.
Are you curious about which robo advisors are delivering the best performance? We've analyzed over 45 metrics across the industry to bring you the most detailed rankings and insights.
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The Robo Report
Bringing Transparency to Robo Investing
The Best Robo Advisors
The Robo Ranking® is the industry's only comprehensive assessment of robo advisors. Our ranking evaluates key features, services, and real portfolio performance, based on data from the Robo Report®. The Robo Ranking® scores each provider across over 45 metrics, including financial planning, costs, and customer experience, offering investors an in-depth look at the best digital advice solutions.
Fidelity Go
Best Overall Winner
Fidelity Go takes the top spot with no minimum investment, a competitive 0.35% fee, robust planning tools, and a newly launched tax-loss harvesting feature for taxable accounts.
Fidelity Go
Best for Performance at Low Cost
Low fees of 0.35% with no minimum investment and no-cost Fidelity Flex funds, making it an excellent choice for cost-conscious investors.
SoFi Automated Investing
Best for First-Time Investors
A comprehensive platform that goes beyond investing with debt consolidation, career coaching, and live financial planning, all at a low 0.25% fee and $50 minimum.
Empower
Best for Digital Planning
Comprehensive digital tools for financial planning, perfect for tech-savvy investors.
Vanguard
Best for Complex Planning
Access to live advisors and hybrid financial planning at a low 0.30% fee.
Access Performance Content
Get comprehensive analysis and detailed data on robo advisor performance. Access our quarterly performance commentary and explore comprehensive portfolio return data.
Performance Commentary
Backdrop The S&P 500 Index gained 2.65% in the fourth quarter of 2025, capping another strong year for equities. The Index delivered its third consecutive year of...
Portfolio Data
Access detailed reports on total portfolio returns, AUM statistics, equity and fixed income returns, fees, risk/return statistics, and international allocations.
Learn About Robo Investing
How to Pick a Robo Advisor
Discover how to select the best robo-advisor for your unique financial goals.
Robo vs. Traditional Advisors
Compare the benefits and drawbacks of robo-advisors versus traditional human advisors.
What is a Robo Advisor?
Learn the basics of robo-advisors and how they manage your investments using technology.
The Robo Industry
The Future of Robo Advisors
The robo-advisory industry is evolving, with a focus on scaling, profitability, and navigating regulatory challenges.
2024 AUM Growth
2023 marked a significant rebound for the robo-advice industry, with assets under management (AUM) surpassing $1 trillion.
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