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Explore: The Facts and Fictions of Black Friday Sales Figures

The Facts and Fictions of Black Friday Sales Figures

Black Friday

The core of the holiday shopping season is gradually spreading, moving from Black Friday to Cyber Monday and now even reversing to encroach on Thanksgiving, as more and more stores open their doors just as most Americans are finishing their turkey. This trend highlights how eager retailers are to cash in on the all-important holiday season; as a result, what exactly should investors make of the ensuing sales figures?

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