The holiday season is a time filled with the spirit of giving. According to a study from Indiana University’s Center on Philanthropy, 24% of total donations are made in the small window between Thanksgiving and New Year’s Day. The annual surge in giving has led nonprofits to nickname this period as the “Giving Season.”
The core of the holiday shopping season is gradually spreading, moving from Black Friday to Cyber Monday and now even reversing to encroach on Thanksgiving, as more and more stores open their doors just as most Americans are finishing their turkey. This trend highlights how eager retailers are to cash in on the all-important holiday season; as a result, what exactly should investors make of the ensuing sales figures?